Meet Our Authors: Cream-FX

Cream-FX header image

Today we’re catching up with Envato Elements and Market Author Cream-FX, whose item PARALLAXER 2 was the most popular video add-on in 2023.

Cream-FX is a Power Elite Author on Market, with over 30k sales (25k of which have come from a single item!). They’ve been an Envato Author for an impressive 10 years, so they know a thing or two about succeeding as an Envato Author.

Do not be afraid to fail because failing is learning.

Cream-FX Envato Author

What’s your background?

I’m originally a 3D artist who worked on video games and 3D series for young audiences. I then I went freelance to have more control over my artistic choices. 

I’ve been a Motion Designer and 3D Artist for 15 years now, and I’ve often found myself in situations where I knew I could do better for my customers, but I didn’t have the right tools. So I started thinking about creating tools for After Effects.

Logo Reveal by Cream-FX
Logo Reveal by Cream-FX

What or who inspires you?

My first inspirations came from the artists on Envato and my first creations weren’t revolutionary in concept, but I just tried to do better than what already existed. When I started creating unique tools, I was inspired by YouTubers specializing in Motion Design and tutorials that were really making a splash.

I said to myself: if this video is a hit, there’s probably a demand for it and maybe a tool or effect to develop to make it simpler.

I’m very proud to appear on this list, and for many reasons. Firstly, because I believe this is the first time that an After Effects script/plugin has made it into this top list!

PARALLAXER 2 | One click 3D Parallax Script
Most popular video add-on of 2023: PARALLAXER 2

I’ve always had trouble getting out of the shadow of my best-selling item VoluMax. It’s an incredible success, but it’s very difficult to develop anything else innovative after a hit like that.

VoluMax – 3D Photo Animator by Cream-FX

What are your top tips for new Envato Authors?

It’s good to be inspired by other things! You can even start by copying what already exists (art is just a series of people inspired by what came before). However, you always need to add that little touch of novelty or unique feature that can make it a best seller.

How do you generate ideas?

I’m not a very productive author on Envato—19 items in 9 years is not a very impressive score! I think that this is because I focus on quality rather than quantity. My ideas come a bit by chance: in my day-to-day work or something I see on TV.

My Parallaxer tool, which you highlighted in 2023’s most popular items, is a good example! It was while creating this video with very complex parallax scenes for a client that I had the idea of making this tool.

Cream-FX got the inspiration to their very popular ‘Parallaxer‘ item after working on this short film.

How has Envato helped you to achieve creative success?

As soon as some of my creations had a certain success, I noticed that the Envato staff started to highlight my work in promotions or newsletters. I was able to get in touch with the marketing team to promote updates and my new projects more effectively.

Currently, like many others, I am into AI-assisted creation. It may not be very original, but it’s crucial to closely monitor it for various reasons. I’m watching it develop with a mixture of fascination and concern.

Rocket Logo Reveal by Cream-FX
Rocket Logo Reveal by Cream-FX

Can you share any examples of where your items have been used?

I have had a lot of very famous customers like NASA, HBO, Disney, History Channel, National Geographic, and recently Warner Bros UK.

My item VoluMax was also used in a TV show in France (see video below).

Is there anything else you want to share with the Envato Author Community?

It’s not easy to become famous on this competitive market. But all it takes is one good idea. The best piece of advice I ever received was “Do not be afraid to fail because failing is learning.

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